We don’t follow trends, we set them! That’s why we’re always working on becoming our most sustainable selves. With AWoke, our initiative against the throwaway society, we are taking a big step towards a more conscious, more environmentally aware world.

We produce what we sell. We sell what we produce.

Design and fashion are in our blood. We are not afraid of bold combinations, colours and sizes. And we love change – several times a year our collections get a contemporary update. Higher, faster, further – and as the eyewear journey continues, some frames remain. Trends change – what was too daring yesterday is a must-have today. That’s why we created AWoke to give our frames and sunglasses that are no longer part of the regular collection a new lease of life.

With AWoke, we are giving you the opportunity to address a new customer group and continue to grow together with us. AWoke frames are frames with added value: produced locally, in perfect Andy Wolf quality and at a lower price.

AWoke is currently only available in Germany, Austria and the Netherlands. As soon as other countries are included in our AWoke programme, we will let you know immediately.

• AWoke offers fashion & style at a low price and thus opens up new customer groups.
• AWoke does not replace the normal Andy Wolf collection, but is clearly aimed at people who have a lower budget for eyewear. In addition, AWoke glasses are particularly suitable for second pairs of glasses promotions. AWoke should therefore be given its own AWoke space in the shop so as not to confuse the customer.
• AWoke is offered as a package of 20 glasses or more. Glasses can then be reordered on an ongoing basis, individually and without limit. Each frame has the usual Andy Wolf quality with the same service. Spare parts are also available as standard.
• AWoke is an annual promotion with frames and sunglasses that are no longer regularly available. The minimum purchase per year is 20 pairs. AWoke glasses cannot be exchanged or returned.

AWoke does not replace the normal Andy Wolf collection, but is clearly aimed at people who have less of a budget for glasses. In addition, AWoke glasses are particularly suitable for second glasses promotions. AWoke should therefore be given its own space so as not to confuse the customer. The glasses are labelled with AWoke on the temple and on the lens – for easy identification in the shop.

With AWoke, we are giving you the opportunity to address a new customer group and continue to grow together with us. What can you look forward to? Being able to offer your customers high-quality optical frames and sunglasses that are produced locally for less than €200. With AWoke, you are making a clear statement: against the throwaway society and in favour of fashion. #togetherforaestheticsfollowethics