We take responsibility - Grow With Us
We believe we can all make a difference
„When we founded ANDY WOLF, it was clear to us from the beginning that we wanted to produce locally in Austria, although it is more complicated and also more expensive. With this idea we were ridiculed as outsiders for a long time. But the belief in our vision and our perseverance paid off. And it still does: now, over 15 years later, we are taking ANDY WOLF to the next level with new, fresh ideas. Our flower meadow is a matter close to my heart, and I’m delighted that the whole company is pitching in to make it bloom.“
Andy Pirkheim Founding member, CEO and namesake of ANDY WOLF.
„We want to become even more sustainable in all areas of the company. We go through the world with our eyes open and are constantly finding new ideas and researching topics. We firmly believe that even small steps lead to a greener future – a future that also thinks about the next generation. As a brand that puts people at the center, this is especially important to me.“
Wolfgang Scheucher, namesake and co-founder of ANDY WOLF.
Let’s grow together!
In 2022, we’ve launched an innovative concept that protects the environment and strengthens local bonds. Since then, with every purchase of an ANDY WOLF frame, one square meter of wildflower meadow each is being recultivated and preserved in Austria. Now we have over 10 hectares of wildflowers, already blooming in full glory outside the windows of the headquarters, and the area is constantly being expanded.
The meadows are a habitat for many native insects, birds and other animals – it is not uncommon to see a pheasant or a deer looking curiously through the windows directly over the shoulder of the design team.
Our own bee colonies also live among the wildflowers. They are as hardworking as the whole ANDY WOLF Family, their honey is a popular treat for the team and our customers. A goodie that comes from the heart!
The concept is supported by the “Grow with Us” campaign of the same name. Images of different types of flowers show the diversity of the meadow and are the inspiration and template for the new ANDY WOLF glasses. #GrowWithUsAndyWolf
The most sustainable material in the industry
As a further step towards sustainability, we are the first independent eyewear brand from the German-speaking region to switch its acetate collection to the most sustainable acetate in the industry: Acetate Renew. For this purpose, we have received ISCC Plus certification and qualified for the Acetate Renew program of the Italian acetate producer Mazzucchelli & Eastman. Starting in 2022, ANDY WOLF acetate frames have been successively converted to the new Acetate Renew. Now we are already at over 65%!
Acetate Renew is the result of an Eastman project that covers the entire production cycle. The American group, a global specialty chemicals company, has developed a way to obtain the raw material for the production of acetate sheets by molecular recycling of plastic waste – such as cosmetics packaging, carpets, sportswear with a high plastic content and acetate residues.
By recovering plastic waste, a powder is obtained which is the raw material for the production of cellulose acetate sheets. Acetate Renew offers the same performance as conventional acetate. It is a cellulose diacetate composed of 60% bio-based and 40% certified recycled raw material. Compared to the traditional acetate manufacturing process, there is a significant reduction in greenhouse gases and tons of waste do not end up in landfills, but are returned to the product cycle.
